With Smartphone’s storming on to the mobile world stage, consumers and businesses alike are wondering whether mobile devices such as iPhones are producing applications that are as effective as traditional text marketing. Targeting key demographics, offering a unique experience and effective pricing are all important factors in this question, so how well do iPhone applications weigh up?

iPhone’s were a long awaited release in the mobile world. It promised to combine all the latest features of iPod touch screen technology with the world of Smartphone’s, making the concept of iPhone’s a world-wide buzz. For the most part, iPhone lived up to the hype. It operates on a well-designed user interface system making use smooth and highly interactive, it offers applications with an in-built distribution channel, and it has worked closely with social networking sites such as Twitter and Facebook to optimise the potential of Social Media Marketing. These technological features combined with the exposure that Social Media Marketing could offer could make iPhone’s seem like a marketers dream.

If we take the United States as a significant case study then it would appear not. In 2009, 87 percent of the United States population has some sort of mobile device. Of the 87 percent, only 2.4 percent own an iPhone, significantly diminishing the reach of any business looking to establish a mobile marketing campaign. In comparison, text marketing can reach 98 percent of cell phone users making it an invaluable marketing tool.

Text messaging is not only an established and vastly used marketing medium, but it offers its own impressive and distinct features invaluable for a text marketing campaign. Firstly, it is a stock feature on all phones bought today this means no need to download or pay for applications. It is also supported on all networks, whereas for instance in the U.S. iPhone is only supported on AT&T (12% of AT&T subscribers have an iPhone). As well as the incredible scope of text marketing, it offers incredible immediacy. As Molly Anderson of Optit states “Deployment on shared short codes can be immediate – no waiting for an application to be approved and loaded into the distribution channel.”

Therefore, although iPhone applications are more than impressive in looks, usability and technological advancements, when it comes to practical and effective marketing campaigns, they fall short in many facets. Traditional text marketing reaches further than iPhone applications, reaches faster than iPhone applications, and produces lasting results consistently. We may be in a mobile revolution, but the traditional text marketing strategy is still top dog.

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It may not make sense to you immediately, but it could be true that you iPhone could actually be your way to good health. iTunes has hundreds of apps from which you can learn to how to stay fit and healthy. While most of these apps provide hints on how to stay fit, some others are very useful and once you get the hang of it, you might start noticing some real difference in your lifestyle! So take a look at some of these apps.

iFitness:

You know you want that hot bod; the one that’s fit with those oh so awesome abs and biceps. But the case is always, that you don’t know what the right exercises are and trying random exercises isn’t very advisable now is it? And to top that, hiring a personal trainer could be a bit too heavy on the pocket.

Instead of all of that, just one free app on your iPhone can make all the difference and set you on your way to fitness and good health. You’ll get images on people doing over 230 exercises that are based on the body region and muscle, you can double tab to see the instructions for those and for the exercise that are a little too hard, you can simply single tap your way to view the video to see how it’s done!.

Meditation Timer:

If you’re keen about meditation and don’t want to miss it even if you’re not at your home, then download the Meditation Timer app for your iPhone. With the help of this timer, you can set the amount of time required for your daily sitting. This app is available in two gentle color sequences and there’s also a recording which plays some soothing music. You can also set the phone to vibrate gently instead of ringing so that your meditation does not get unduly disturbed.

7 Day Detox:

Imagine if you could follow a perfect diet program which will help you lose weight and even flush out all the toxins from your body? It’s true that there are plenty of these plans available on the internet. But it’s not easy to follow these programs because we don’t really know what exactly has to be done. Download the 7 Day Detox program for your iPhone and you will be given day by day instructions about what to eat or drink and in what intervals.

Well, let’s face it, your life won’t be complete without music, and it would definitely wither away without your iPhone won’t it? So here’s an idea, mix the two together and fill your senses and pay tribute to timeless artists just like they deserve! Out of the numerous options out there, you just have to pick the one that fits your mood and profile. In fact, you will find yourself amazed at the number of awesome themes available and wish you could use more than one at a time on your iPhone!

Beatles

If you’re fan of the Beatles then this is a theme that’s a must have for you. With this theme on your iPhone, the icons on your home screen will take on the shape of various cool images of the band and the four main icons at the bottom feature all the four legends. And the icing on the cake that is this app is that the wallpaper has signature of the demigod John Lennon. Awesome indeed!

Equalizer

This is a cool and funky theme for your iPhone with soothing blue colors, which is my favorite color, an equalizer showing its bars on the home page and some interesting custom designed iPhone icons that complete the picture admirably.

Jam Master Jay

If you’re really sweet on hip hop you definitely know who Jam Master Jay is, right? So, how about having him on your iPhone seated in that trademark pose of his with little bubbly icons proliferating the home screen?

iPod

The iPhone is just as precious to your as you incredible iPod, and here’s a chance for your to bring the two together. With the iPod theme for your iPhone, you can sway to the images of people enjoying music and feel the groove hit you!